Checkers Ad Campaign Wins Awards

[babs<3checkers]

Checkers Ad Campaign Wins Awards (http://www.echl.com/cgi-bin/mpublic.cgi?action=show_news&cat=1&id=10820)
April 19, 2007

CHARLOTTE, N.C. - The Charlotte Checkers announced that the team’s advertising agency Greenspon Advertising received the “Best of Show” award and four Gold ADDY awards for its Charlotte Checkers television campaign featuring City of Charlotte Mayor Patrick McCrory.

The winning campaign, which now advances to the national campaign, has also captured a Gold ADDY and two Silver ADDYs in the American Advertising Federation’s regional competition for North Carolina, South Carolina and Virginia.

“To win ‘Best of Show’ is a big honor,” says Greenspon Advertising president Michael Greenspon. “It’s especially rewarding because we work so closely with the Checkers on how the creative actually works in delivering results for the organization.

“This campaign has really delivered on all levels for them and that’s the most rewarding thing of all.”

The Checkers are the ECHL affiliate of the New York Rangers of the National Hockey League and the Hartford Wolf Pack of the American Hockey League.

[babs<3checkers]

Checkers Press Release

CHECKERS RAISE RECORD TOTAL OF MORE THAN $400,000 FOR LOCAL CHARITIES DURING 2006-07 SEASON

CHARLOTTE, N.C. – The Charlotte Checkers had a record breaking year off the ice in 2006-07, as the ECHL club helped raise $400,875 for local charities and other community outreach programs.

Leading the way this season was the amount raised for fundraiser programs throughout the Charlotte community. Through fundraising tickets and “Chuck-a-Puck” sales, the Checkers helped raise nearly $139,000.

The Checkers once again teamed up with Presbyterian Hemby Children’s Hospital to present the Hemby Cup. Along with help from Microsoft, the event helped raise $125,000 for Presbyterian Hemby Children’s Hospital.

The Charlotte Checkers “Race Night” presented by AutoTrader.com was held on Jan. 19 and raised $38,000, to benefit the Victory Junction Gang Camp.

The Checkers inaugural “Pink in the Rink” event and jersey auction generated a total of $ 30,000. Proceeds from this event, which took place on Feb. 11, benefited the Mary Kay Ash Charitable Foundation, Carolina Breast Friends and American Cancer Society.

Another $16,000 was raised at the Fourth Annual “Salute to Heroes Night”, held March 11. Proceeds from “Salute to Heroes Night” were donated to the families of the two slain Charlotte-Mecklenburg Police Department officers, Jeffrey Shelton and Shawn Clark. In addition, another $1,400 was raised for the two families in a raffle of CMPD Chief Darrel Stephens’ “Salute to Heroes Night” game-worn jersey.

In addition, a total $28,408 worth of Checkers tickets, signed jerseys, signed sticks and other team memorabilia were donated throughout the Charlotte community.

The breakdown of total amount raised:
Ticket Fundraisers: $129, 276
Hemby Cup: $125,000
“Race Night”: $38,000
“Pink in the Rink”: $30,000
“Salute to Heroes”: $16,000
Junior Achievement Jersey Auction: $10,305
Ross Minor Medical Fund $ 7,000
Youth Hockey Jersey Auction: $ 6,486
Tickets and Memorabilia Donated: $8,408
Chief Stephens’ Jersey Raffle: $1,400
“Chuck-a-Puck” Sales: $9,000
Total: $ 400,875

[babs<3checkers]

I know not everyone can post here, but just wanted to say, on behalf of thecheckerboard members....

THANK YOU MR. KAHN, FRONT OFFICE STAFF, TEAM, TEAM STAFF, COACHES, VOLUNTEERS, and CHECKMATES for ALL of your hard work this year, and your wonderful contributions to the community!!! :cup:

We all look forward to next year, and we wish you the best in the off-season!

:kicking: :hescores: :towel:

[babs<3checkers]

Checkers Raise Over $400,000 For Charity (http://www.echl.com/cgi-bin/mpublic.cgi?action=show_news&id=10944)
May 3, 2007

CHARLOTTE, N.C. - The Charlotte Checkers announced that they raised a record $400,875 for local charities and community outreach programs in 2006-07.

The team raised almost $139,000 through fundraising tickets and “Chuck-a-Puck” sales and along with Microsoft generated $125,000 for Presbyterian Hemby Children’s Hospital with the Hemby Cup.

The Checkers are the ECHL affiliate of the New York Rangers of the National Hockey League and the Hartford Wolf Pack of the American Hockey League.